In this powerhouse episode of Innovative Entrepreneurs, host Erica Bailey sits down with legendary brand evangelist and author Brandon Coleman Jr. to talk about the truth behind successful branding—and why most entrepreneurs are leaving growth on the table.Brandon shares how he built—and sold—one of the most successful mid-sized branding firms in the country, and the moment a keynote speech turned into a multi-million dollar acquisition offer. From his definition of branding as “a promise wrapped in a delivery” to the tools he uses to align companies with their purpose, this conversation is packed with gold for entrepreneurs, creatives, and leaders alike.You’ll learn how branding isn’t just design—it’s behavior. And why gratitude, clarity, and truth are your most powerful business assets.📍Timestamps04:04 – “There’s no such thing as a self-made entrepreneur”10:59 – How Brandon accidentally sold his firm after a keynote15:41 – His famous brand definition: “A promise wrapped in a delivery”21:15 – The problem with participation trophies and low expectations27:00 – Why truth and brand alignment start with tough questions32:32 – The “Brain Drain” & Brand Alignment Checklist every entrepreneur needs36:28 – TrentSuccess.com and the power of exit-ready brands39:59 – The professor who changed everything✅ Key TakeawaysYour brand is how you deliver on your promise—not your logoGratitude is a business advantage, not a nicetyMost entrepreneurs don’t see their brand clearlyClarity and experience—not trend-chasing—drive sustainable successBrand alignment starts with knowing your customer’s expectationsLet’s Stay Connected!Thank you for tuning in to the Innovative Entrepreneurs Podcast! If this episode inspired you to rethink innovation, share it with someone in your network who needs to hear it.🔥 Subscribe & Leave a Review – Don’t miss out on future episodes!💡 Want to be a guest on the show? Apply today and share your story!🔗 Follow Me Online:LinkedIn: @ericalbailey Instagram: @businessbybaileyFacebook: @businessbybaileyWe Are IconiQ (former CWG Digital) Website: https://weareiconiq.com/Podcast Facebook: @innovativeentrepreneurspodcastPodcast Instagram: @innovativeentrepreneurspodcast🔗 Links & Resources:Brandon's Website: https://www.brandoncolemanjr.com/about/ 🎧 The Brand On! Show (Podcast)🧠 Tools: Brain Drain & Brand Alignment Checklist (QR in book)FB: https://www.facebook.com/officialbrandoncolemanjrIG: https://www.instagram.com/brandoncolemanjrofficial/LINKEDIN: https://www.linkedin.com/in/brandoncolemanjr/?fbclid=PAZXh0bgNhZW0CMTEAAaeZvHabaO-n3XwMwhZgjj1E4c-N0PDzNga6eHkJZkGTxkb32UrsC75UkX0B0A_aem_fAyugd73o3YphNjTQTx_1g YT: https://www.youtube.com/@brandoncolemanjrofficial BRAND ON! BOOK: https://www.amazon.com/Brand-Hidden-Power-Alignment/dp/1639090517 💭 Final ThoughtsBrandon reminds us that truth is the foundation of every great brand—and that no one builds success alone. When you ground your business in gratitude, honesty, and aligned delivery, you create something far more valuable than recognition: you create trust.To Your Success,Erica Bailey

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