Are you pouring money into marketing with no idea what’s actually working? In this episode, Erica Bailey sits down with CRM and lead nurturing expert Jason Kramer, founder of Cultivize, to expose the blind spots that cost businesses thousands—and the simple systems that fix them.Jason shares his journey from teenage side hustler to CRM strategist for 7-figure companies, and how most businesses are sitting on gold they’re not mining. Discover how to close the gap between marketing and sales, why your CRM isn’t doing what you think it is, and how follow-up automation can unlock hidden revenue. TIMESTAMPS00:00 Introduction to CRM and Human Behavior02:46 The Importance of Best Practices in CRM05:40 Entrepreneurial Journey and Control of Destiny08:17 Understanding CRM and Its Core Functions11:01 The Role of Lead Nurturing in Sales13:56 Marketing Automation and Its Impact16:49 Best Practices for Midsize Businesses19:35 Real-Life Examples of CRM Success22:39 The Future of CRM and Marketing Integration28:59 Leveraging Existing Relationships for Growth32:49 The Importance of Accountability in Business37:27 Understanding Business Growth and Operations41:10 Identifying Business Needs and Pain Points45:52 Choosing the Right CRM for Your Business52:06 The Art of Follow-Up in Lead NurturingTakeawaysUnderstanding human behavior is crucial in CRM.Natural conversations lead to better insights.Education is key in marketing and sales.Marketing often lacks strategic alignment.Follow-up is essential for closing deals.CRM should integrate with existing tools.Segmentation of leads enhances communication.Nurturing leads requires consistent engagement.Building relationships is fundamental to sales success.The right CRM can transform business operations.Sound Bites"It's all about education.""Marketing is broken.""It's all about karma."Let’s Stay Connected!Thank you for tuning in to the Innovative Entrepreneurs Podcast! If this episode inspired you to rethink innovation, share it with someone in your network who needs to hear it.🔥 Subscribe & Leave a Review – Don’t miss out on future episodes!💡 Want to be a guest on the show? Apply today and share your story!🔗 Follow Me Online:LinkedIn: @ericalbailey Instagram: @businessbybaileyFacebook: @businessbybaileyWe Are IconiQ (former CWG Digital) Website: https://weareiconiq.com/Podcast Facebook: @innovativeentrepreneurspodcastPodcast Instagram: @innovativeentrepreneurspodcastWant to become a guest? Simply email: [email protected]🔗 Links & Resources:Jason's Website: https://cultivize.com/learnmore/FB: https://www.facebook.com/cultivize/Spotify: https://open.spotify.com/playlist/7nhiaTSIdNrXOxs2GJtUkc?si=C-9GQ-GhRtqu03Q7YEyZJw&nd=1&dlsi=fcb614f4c10b49b4LINKEDIN: https://www.linkedin.com/in/jasonleighkramer/YT: https://www.youtube.com/channel/UCwbLwcOh0_fAeID-wtjpeGg?view_as=subscriberFree CRM Fit Assessmentcultivize.com/crm-fit-assessmentDownload CRM Comparison Guidecultivize.com/crm-comparison-guideAccess CRM Trends & Insightscultivize.com/get-cultivizedTest Your Email Deliverycultivize.com/email-marketing-testingTo Your Success,Erica Bailey

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