A pressing question that every firm, every leader, every manager, should ask themselves is:  how do you build long-standing trust with your clients and with your team? In this podcast with Elinor Perry of Pentlands, you'll hear Elinor unpack 20 years of experience of running her firm – from when she bought in to the business to the garden party with 130 customers on a lawn wishing her every success for the next stage of Pentlands. How do you build that level of trust? Elinor shares her thoughts around establishing clear expectations and setting the standard early – how do you get going early with new prospects, so that it creates a foundation of trust that results in recommendations and results in clients paying fees of £6,000 a year or £20,000 a year or more, without any audit involved? This is one of those rare podcasts where you get someone's life experience of running a practice in an hour. Clearly, we've not unpacked everything, but it's well worth diving in to see what it takes to establish a business where the team trusts you, where the clients trust you, where the community trusts you, and where you enjoy life as a practice leader. I hope you enjoy this podcast with Elinor as much as I did. Head to your favourite podcast platform or go to humanisethenumbers.online.Please scroll down the podcast’s episode page for the contact information for Elinor and for the additional, downloadable resources mentioned in the podcast.

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