Miranda Kendall, MD of Spotlight Reporting

14/11/2025 48 min
Miranda Kendall, MD of Spotlight Reporting

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Episode Synopsis

When your background is in the corporate world and in the world of startups, how do you harness that experience when it comes to trying to sell a product to accountants that you know that they want, while sometimes dealing with resistance from the accountants themselves? If all of that sounds a curious mix, please join me and Miranda Kendall of Spotlight Reporting on this podcast, where you'll find out the answer to this question and more. Miranda talks very passionately about why accountants do what they do and how we can harness that to enable better relationships with clients. And she's also got some really good snippets about how to handle team members. I found Miranda a wonderful guest – very passionate about what she does and also very clear and concise about the importance of being present in conversations, whether it's with a client or with a team member. If you're interested in finding out more, please join me on humanisethenumbers.online or wherever you get your podcasts. And better still, click the subscribe button if you like it. Please scroll down the podcast’s episode page for the contact information for Miranda and for the additional, downloadable resources mentioned in the podcast.