How do you get the absolute best out of everyone in your team?
Jon Goulding is Founder & CEO of the creative agency Atomic. He runs a group of four agencies united by one mission: to unleash the superpower in brands.

In this episode, Jon shares how he:

Grounds the agency’s work in four principles - being unmistakable, unmissable, unforgettable, and unlimited - to unleash the superpower in brands
Believes every person has a superpower, and that his job is to identify, describe and nurture it
Focuses on amplifying people’s superpowers (rather than fixing their weaknesses)
Builds teams around complementary superpowers
Encourages healthy collisions, bringing together different people and skills to create something new and exciting
Inspires everyone in the team to have an unhealthy need for responsibility


Jon fundamentally believes in the power of the superpower - and that each one is shaped by three major life events, all experienced before the age of 25.

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