How do you reinvent the traditional agency model?
Samppa Vilkuna is Founder & CEO of the creative company, Superson. He leads a small in-house team alongside more than 400 specialists worldwide.

In this episode, Samppa shares how he:

Set up the business to be the Airbnb of the agency world - the world’s best creative agency without a single creative person
Resources from a massive pool of freelancers, so there’s never a conflict of interest in having to sell his team’s skills to clients
Hires freelancers based on skillset, location, and personal interests - so he can always provide the best possible team for clients
Has processes to ensure newly formed teams rapidly become high-performing
Creates a sense of belonging for freelancers so they feel part of the Superson community 
Truly collaborates with clients, co-creating work alongside them and eliminating the need to sell it in


Samppa used to work in-house. Frustrated by his suppliers, he set up his own agency with a flexible talent pool - so the team is always the best possible fit for clients’ needs.

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