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Episode Synopsis "Influencers and Engagement rate on social media"
I will explain engagement rate and how I go about selecting influencers How to calculate engagement rate is in the description below https://www.plannthat.com/calculate-engagement-rate-on-instagram/ Let's say your total likes were 137 and comments came to 10. 137 + 10 = 147. You then need to take this magical number and divide it by your total followers, and times it by 100 (this will give you the percentage). 147 / 2,500 x 100 = 5.88%
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