What does it take to scale a community-led business without burning out or selling out?In this episode, Mike Rizzo, founder of MarketingOps.com, shares how he transformed a personal need for connection into a thriving community of thousands of marketing operations professionals. Mike opens up about the scrappy early days, the pressure of funding a million-dollar conference, and the moment he realized they needed to shift from sponsorships to a sustainable membership model.He talks about the tactical side of building community infrastructure, the lessons he learned from using Slack, and why he believes your go-to-market stack should be treated like a product.Timestamps:(00:00) Intro(02:17) Mike’s start in marketing ops(03:23) Founding MarketingOps.com(05:06) Why Mike committed to a $1M event(08:12) Cash flow stress and high-stakes decisions(11:06) Defining community success(14:38) Growth via automation and feedback loops(17:24) The challenges of using Slack for community(19:36) Building the chairperson program(22:00) Going all in after layoffs(25:02) Shifting to a membership model(30:10) What makes MOps-Apalooza different(32:11) Why GTM needs product thinking(35:02) The vision for certified GTM professionalsConnect with our guest:Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/Learn more about MarketingOps.com: https://marketingops.com/Connect with Daren:Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/Learn more about Outset: https://outsetops.com/This episode is sponsored by:Learn more about ekai: https://yourekai.com/

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