How to Turn a $695 Product into a Multimillion-Dollar Success Story

12/09/2025 11 min Episodio 4
How to Turn a $695 Product into a Multimillion-Dollar Success Story

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Episode Synopsis


What does it take to tackle a seemingly impossible business challenge?In this episode, Daren Lauda, host of How’d You Get That Number, shares a wild and unexpected story from his early career. Daren reflects on a moment when he was asked to turn a $695 XML editing tool into a multimillion-dollar project—something that seemed unthinkable at the time. But, as he reveals, leaning into the challenge transformed the company and set the stage for its eventual acquisition.Timestamps:(00:42) Intro(01:17) The $695 to $50,000 transformation(02:32) The impact of leaning in(06:11) Shifting to operating margin expansionConnect with Daren:Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/Learn more about Outset: https://outsetops.com/