Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.

Latest episodes of the podcast Hey Bob, it's Eric.

• Episode 12: Escape the Blur of Competition
• Episode 11: Measuring Your Marketing
• Episode 10: The Value of a College Degree
• Episode 9: The New President
• Episode 8: What We Have Learned as Higher Ed Consultants
• Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team
• Episode 6: Someone with Adult Responsibilities
• Episode 5: Is Higher Ed Marketing Fair?
• Episode 4: Why the CAO is the New CMO
• Episode 3: Strategy is More Important Than Strategic Planning
• Episode 2: Making Change Stick
• Episode 1: The Sriracha Effect