Episode Synopsis "Episode 4: Why the CAO is the New CMO"

Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.

Listen "Episode 4: Why the CAO is the New CMO"

More episodes of the podcast Hey Bob, it's Eric.

• Episode 12: Escape the Blur of Competition
• Episode 11: Measuring Your Marketing
• Episode 10: The Value of a College Degree
• Episode 9: The New President
• Episode 8: What We Have Learned as Higher Ed Consultants
• Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team
• Episode 6: Someone with Adult Responsibilities
• Episode 5: Is Higher Ed Marketing Fair?
• Episode 4: Why the CAO is the New CMO
• Episode 3: Strategy is More Important Than Strategic Planning
• Episode 2: Making Change Stick
• Episode 1: The Sriracha Effect