Episode 4: Why the CAO is the New CMO

29/02/2016 8 min
Episode 4: Why the CAO is the New CMO

Listen "Episode 4: Why the CAO is the New CMO"

Episode Synopsis

Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.