Listen "Episode 4: Why the CAO is the New CMO"
Episode Synopsis
Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.
More episodes of the podcast Hey Bob, it's Eric.
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Episode 11: Measuring Your Marketing
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Episode 10: The Value of a College Degree
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Episode 9: The New President
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Episode 5: Is Higher Ed Marketing Fair?
03/03/2016
Episode 2: Making Change Stick
21/12/2015