Episode Synopsis "Episode 11: Measuring Your Marketing"

Bob and Eric discuss the complicated reality of measuring marketing return on investment at your school. It takes a deep commitment to establishing internal benchmarks to measure year over year.

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More episodes of the podcast Hey Bob, it's Eric.

• Episode 12: Escape the Blur of Competition
• Episode 11: Measuring Your Marketing
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• Episode 9: The New President
• Episode 8: What We Have Learned as Higher Ed Consultants
• Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team
• Episode 6: Someone with Adult Responsibilities
• Episode 5: Is Higher Ed Marketing Fair?
• Episode 4: Why the CAO is the New CMO
• Episode 3: Strategy is More Important Than Strategic Planning
• Episode 2: Making Change Stick
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