In this episode of the Digital Impulse Heartbeat Podcast, host Mary Fonvielle, Campaign Strategist at Digital Impulse, is joined by Roland Davin, Director of Marketing Services, and Michael Ward, VP of Integrated Client Services at Havas Edge.Together, they delve into the escalating landscape of political advertising, with projections estimating a $12.3 billion spend in 2024. They explore the profound impact this surge has on the media industry, particularly television and digital platforms, and discuss strategic approaches for advertisers to stay ahead.Tune in for an insightful discussion on navigating a politically charged advertising year and the tactics to ensure your campaigns thrive amidst the competition.

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