In this episode Conor, Andrew, Roland, and Joe dive into a big, big topic: the crucial elements of a website’s homepage.The conversation revolves around defining a homepage, its role as a digital face for your site, and the importance of clearly communicating a company’s identity and mission.We also delve into the challenge of making a homepage effective, particularly for the majority of websites that lack global brand recognition, including:The need for clear communication about your company’s most basic infoThe importance of the homepage hero section, the top part of the homepage, as the first impression and a critical conversion driverThe role of navigation in user experience, and the importance of an intuitive design and homepage navigationWhether the burden of generating sales can really be placed on the homepage, and how to make that most effective

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