David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society. Learn more about Dave:-        Website -        LinkedIn-        Twitter-        FacebookTop 3 Lessons:1.     Successful disruptive innovation requires branding2.     Only through branding can you align disparate social programs and bring value to the business3.     Follow your interests and curiosity on the way to mastery that’s uniqueBONUS:The Future of Purpose-Driven Branding free e-book download Episode website URL:https://www.howiechan.com/blog/podcast-davidaaker-ep8 Resources and mentions:The Future of Purpose-Driven Branding by David Aaker - buy HERE Owning Game-Changing Subcategories by David Aaker - buy HEREBlue Ocean Strategy by Renée Mauborgne and W. Chan Kim - buy HEREThe Innovators Dilemma by Clay Christensen - buy HERECompetitive Advantage by Michael E. Porter - buy HEREAffiliate links – zero cost to you and a little something goes to support the Healthy Brands podcast 🙏🏽Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

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