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Listen "EP. 20 From a Copywriter to an Agency CSO: Brand Strategy Principles with Maureen Alves"
Episode Synopsis
Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.Learn more about Maureen Alves:LinkedIn Top 10 PrinciplesBrand Strategy is:1. Leading with empathy2. A state of mind3. Nature with nurture4. Starting with clutter, ending in clarity5. Seeing from different perspectives6. Multi-dimensional and evolving7. Finding the hidden gem8. Not being afraid of being human, being vulnerable9. A team sport, not a solo endeavor10. Honest and true Episode website URL:https://www.howiechan.com/blog/podcast-maureenalves-ep20 Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching
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