Episode Synopsis "E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market. "

Targeting helps to - Allocate resources (both financial, staff and assets) Align the product marketing team with a succinct message Leads to identifying our product positioning built off of perceptions and associations of consumers Define objectives Dan's article on Targeting: https://www.haarper.co/2020/10/targeting20/ Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX Thanks for listening. If you want to chat further, contact us: [email protected] and [email protected] Reading: https://effworks.co.uk/ten-best-charts-binet-field/

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• E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market.
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