Episode Synopsis " Ep. 5 - Masterclass: David Peters on positioning"

We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!

Listen " Ep. 5 - Masterclass: David Peters on positioning"

More episodes of the podcast Gunz 'n' Holmes's Marketing For The Business Curious

• Ep. 10 - Christmas ads 2020 - how do they work?
• Ep. 9 - Money and the Internet
• Ep. 8 - More Digital Marketing
• Ep. 7 - Digital Marketing Part 1
• Ep. 6 - Bootcamp: Memory and brands
• Ep. 5 - Masterclass: David Peters on positioning
• Ep. 4 - Bootcamp: Positioning
• Ep. 3 - Bootcamp: Segmentation
• Ep. 2 - Bootcamp: Core Benefits
• Episode 1 - the introducening.