Creating a Marketing and Sales Funnel that Wins #3

Creating a Marketing and Sales Funnel that Wins #3

Grow Fearlessly: Rapid Growth Tips by Top B2B Experts

04/08/2021 7:00AM

Episode Synopsis "Creating a Marketing and Sales Funnel that Wins #3"

Is it easier to market to a multi-billion dollar company or a small startup? What are the differences? Those are thought-provoking questions only an expert in both fields can answer. We spoke with the VP of Marketing at Liquidity Capital, a leading NY-based venture debt fund, Ron Pick, on synergizing marketing and sales teams, tracking KPI success, and the differences between startups and billion-dollar companies when it comes to marketing. Check it out.

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