Melissa Gaglione: Using Video Throughout the Sales Process

10/06/2024 28 min
Melissa Gaglione: Using Video Throughout the Sales Process

Listen "Melissa Gaglione: Using Video Throughout the Sales Process"

Episode Synopsis

SummaryMelissa Gaglione shares her unique career path and how she transitioned from being a teacher to a news reporter to a successful sales professional. She discovered the power of video selling during her time as an SDR and used it to book meetings with C-suite executives from Fortune 500 companies. Melissa emphasizes the importance of not riding the roller coaster of sales and focuses on maintaining a balanced approach. She also discusses how she coaches others on video selling and the various ways video can be used throughout the sales process.TakeawaysIf the usual sales process isn't yielding results, don't hesitate to think outside the box and find what works for you.Video selling can be a powerful tool for building connections and booking meetings with high-level executivesMaintain a balanced approach in sales and don't let the highs and lows affect youCreate video libraries to enable and support your sales teamUse video throughout the sales process, from prospecting to follow-upsSoundbites:“Video Selling was my superpower.”“You can book C-suite executives from Fortune 500 companies using these videos."“If it's not scary, then you're not challenging yourself enough.”Chapters00:00 Introduction and Career Path10:37 Discovering the Power of Video Selling21:23 Using Video Throughout the Sales Process25:53 Maintaining a Balanced Approach in Sales27:13 The Key to a Great Day in Sales: Getting a Good Night's SleepGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro

More episodes of the podcast Great Day in Sales