Listen "Ellen Rataj: Evolving Together - Mastering Change in Business"
Episode Synopsis
SummaryEllen Rataj, former member of the sales force at HubSpot, shares insights on scaling sales teams and implementing change management. She emphasizes the importance of positive thinking, effective communication, and cross-functional alignment. Ellen highlights the power of small wins and recognizing the good in each day as a measure of success in sales. In this episode, Ellen dives into the challenges of navigating organizational change and the strategies that have proven effective in maintaining team morale. She also explores how to tailor change management approaches to individual team members for smoother transitions and better outcomes.TakeawaysPositive thinking and focusing on the future state are powerful in sales.Effective change management involves assessing the current state, creating a plan, and aligning on priorities.Change is hard, so it's important to make it personal and relate it to individual benefits.Cross-functional alignment and communication are crucial for successful go-to-market strategies.A great day in sales is achieved by recognizing small wins and the good that happens.Sound Bites"A great day in sales to me looks like achieving a small win, or ideally multiple wins.""Positive thinking and focusing on the future are important for everyone in the organization.""Managing change well starts with having a clear vision and good communication.""Don't overwhelm people with too many changes at once to avoid confusion and stress.""Helping each person handle change smoothly is crucial for reducing difficulties.""When a model or framework no longer fits, it's time for operational changes."Chapters00:00 Introduction and Background02:48 Implementing Change Management06:09 Managing Change without Ruffling Feathers09:10 Challenges of Change Management11:06 Lessons from Scaling at HubSpot13:53 Cross-Functional Alignment in Go-to-Market15:53 Managing a Large Sales Organization20:56 Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro