Summary In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what constitutes a great day in sales, focusing on meaningful conversations and connections.TakeawaysThe importance of keeping humanity in salesSales should focus on genuine connections rather than just processesBuilding rapport is crucial for successful sales interactionsEmpathy and compassion can enhance buyer relationships.Sound Bites"Your humanity is your value as a seller.""I care more about my buyer as a human.""Keep going, especially women in tech sales."Chapters00:00Introduction to Sales Mindset02:56Nikki's Journey into Tech Sales05:50The Importance of Keeping Sales Human08:55Building Warmth and Connection in Sales12:09Balancing Rapport and Discovery15:02Mindset and Self-Connection in Sales18:00Defining a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro

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