Summary  Helen Calvin, the new CEO of Buildout, shares her unique journey from a background in behavioral psychology to becoming a sales leader and eventually a CEO. The conversation explores the importance of understanding customer psychology in sales, the transition from CRO to CEO, and the need for a shift in compensation structures to motivate sales teams effectively. Helen emphasizes the significance of celebrating small wins and maintaining a customer-centric approach in all roles within a company.TakeawaysHelen's journey to CEO was unconventional, rooted in behavioral psychology.Understanding buyer psychology is crucial for effective sales strategies.The transition from CRO to CEO requires a broader perspective on business growth.Customer obsession is essential across all roles in a company.Celebrating micro-wins can boost team morale and motivation.Compensation structures should focus on autonomy, mastery, and purpose.Sales teams should be recognized for their contributions beyond just closing deals.Effective leadership involves removing roadblocks for team members.Sound Bites"Sales found you more than anything.""You said frustrating. Tell me more about that.""Compensation planning is somewhat frustrating."Chapters00:00Transitioning to CEO: A Unique Journey03:01The Role of Psychology in Sales06:04From CRO to CEO: A Shift in Perspective09:01Rethinking Compensation Structures15:10Celebrating Momentum in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast OutroGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro

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