SummaryLuke Wilson, CEO of Signpost, shares his journey to his current role and his passion for serving small to medium businesses. He discusses the challenges and opportunities of stepping into a remote organization as CEO and emphasizes the importance of building a strong go-to-market motion. Wilson highlights the value of investing in training and development for sales teams and the need to focus on upselling and cross-selling to existing customers. He concludes by emphasizing the importance of learning from every customer interaction and using those insights to improve.TakeawaysInvest in training and development for sales teams to improve their skills and effectiveness.Focus on upselling and cross-selling to existing customers to maximize revenue opportunities.Build a strong go-to-market motion that aligns with the needs of small to medium businesses.Learn from every customer interaction to continuously improve and provide better service.Chapters00:00 Luke Wilson's Path to Signpost02:02 Taking on the Role of CEO05:17 Stepping into a Remote Organization08:54 Preparing for the CEO Position11:02 Building a Go-to-Market Motion12:24 Passion and Excitement for the Role19:19 Investing in Training and Development23:29 Reorganizing for Success26:00 Focusing on Upselling and Cross-Selling29:14 Making Every Day a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro

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