Send us a textWhat are you breeding for? How are you going to go about getting there? Travis Jones of Independence Cattle Company has a lifetime of experience in the cattle industry. His background in Beefmaster cattle influences how he has developed his breeding plan and stuck to it. Tune in to this episode to learn about developing your own breeding plan and how to implement it for the long haul. You can find Travis on Facebook where he shares his Free Advice Fridays. Visit gotanycows.com to learn more about Christensen Genetics and this show's host, Seth Christensen. Be sure to subscribe at gotanycows.com to be the first to see new podcast releases, auction catalogs, and cattle for sale.

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