Does niching down mean cutting yourself off from opportunity or is the opposite true and the key to attracting more clients actually lies in how your brain filters reality?In this episode, Jess unpacks the science behind niching down, how your Reticular Activating System (RAS) shapes what you see (and miss) in business, and why your focus, not your effort, determines your success.She bridges the gap between neuroscience and manifestation so you can stop chasing and start magnetising the right clients, opportunities, and results.In This Episode, You’ll Learn:Why “speaking to everyone” is the fastest way to stay invisible onlineThe neuroscience of manifestation: how your Default Mode Network, Salience Network, and RAS decide what opportunities you noticeThe energetic and strategic reason niching down expands, not limits, your businessHow to reprogram your subconscious to recognize (and attract) your dream clientsThe “Gorilla Effect”: what your brain literally can’t see when your niche and message are unclearHow your marketing frequency mirrors your mindset and how to tune it for client attractionBook Recommendation:Jess mentions Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James Doty. A powerful look at how science meets spirituality when it comes to rewiring the brain for success and abundance. If you loved today’s episode, this read will completely change how you think about your thoughts.NEW! PREMIUM CLIENT ATTRACTION: A three-part on-demand training series designed for women in business who want to attract clients who pay without hesitation and increase their income for the work they’re already doing. Enrol here for only $97 with the founding investment (ending soon). 🫦 The leading mindset academy for women in business - JOIN THE WAITLIST. 2026 waitlist here. Further Resources: Follow me on Instagram for daily mindset tips and lots of BTS content of my life (building a 7 figure business, living by the beach, my daily routines and travels) Browse the free resources - meditations, manifestation tracks and more See what's currently open for enrolment here or browse courses available on demand ...

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