Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell’s and beyond.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Campbell’s Soup Company Brand PortfolioMelissa's Role as Customer Vice PresidentManaging Large Company TransitionsWhat’s Upcoming for Campbell’sABOUT THE GUESTMelissa PriceCustomer Vice President, Campbell Soup Companyhttps://www.linkedin.com/in/melissa-price-7879146/https://www.campbellsoupcompany.com/QUOTES"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -MelissaCHAPTERS00:00 | Introduction04:16 | The Campbell’s Soup Company Brand & Products05:43 | Customer Vice President Role & Impact06:04 | The Effects of COVID-19 on the Business11:12 | Working at Campbell’s Soup Company14:45 | Leadership Growth & Career Journey20:01 | Managing Company-Wide Transitions22:40 | A Career Turning Point29:23 | Advice & Recommendations31:40 | What’s Next for Campbell’s33:10 | Women Who Push For & Seek Change34:23 | Trends to Watch38:32 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

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