From Commodity Ingredient to Millennial Brand featuring Amanda Sains

Gooder
13/12/2021 58 min
From Commodity Ingredient to Millennial Brand featuring Amanda Sains

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Episode Synopsis

In this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got started, why she is passionate about the better-for-you industry, and how she is reaching new audiences with strategic marketing. She also opens up about maintaining a healthy work-life balance while working towards big goals.

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