Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSPod Foods growth trajectoryThe greatest challenges with food distributionLeveraging innovation and technology in order to grow the businessAdvice for aspiring women entrepreneursABOUT THE GUESTFiona LeeCofounder at Pod Foods Cohttps://www.linkedin.com/in/fionalee92https://podfoods.coQUOTES"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - FionaOur team is passionate about using technology and data to drive innovation and create impact." - FionaCHAPTERS00:00 | Introduction03:00 | What is Pod Foods09:19 | Building the Business12:17 | We All Make Mistakes14:21 | Harnessing Perseverance15:33 | Revolutionizing Food Distribution24:56 | Leveraging Data in the Supply Chain27:01 | Using Data to Predict Demand35:07 | Advice for Entrepreneurs38:24 | What’s Next for Pod Foods40:27 | Honoring Hard-Working Women43:02 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

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