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Listen "Creating a Crossover Company with Lucinda Wright"
Episode Synopsis
Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the products they create.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries-The importance of a iron-clad mindset and facing entrepreneurial challengesABOUT THE GUESTLucinda Wright,CEO of Cask & Kettle USALINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495LINKS: https://caskandkettleusa.com/CHAPTERS00:00 | Introduction01:00 | About Lucinda Wright03:21 | What is Cask & Kettle?06:30 | Discovering New Market Opportunities07:53 | The All-in-One Keurig Cup for Coffee and Spirits14:19 | Innovation in the Alcohol Industry23:20 | Reflection on Becoming an Entrepreneur30:11 | Overcoming Challenges and Reaching Milestones37:41 | The Importance of an Iron-Clad Mindset39:39 | What's Next for Cask & Kettle?42:20 | Inspirational Innovators48:33 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda
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