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Listen "A Mission Driven by Memories with Vanessa Pham"
Episode Synopsis
Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek’s Young Influentials.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYSBuilding a brand rooted in passion and driven by its missionUpholding brand values and principles throughout every interactionHow Omsom's business model impacts and improves the Asian-American community ABOUT THE GUESTVanessa Pham, Co-Founder & CEO of OmsomLinkedIn: https://www.linkedin.com/in/vanessatpham Website: https://omsom.com CHAPTERS00:00 | Introduction03:36 | Take A Risk06:09 | The Third-Culture Effect07:53 | Reversing Risk Aversion10:11 | The Decision to Focus on Food12:56 | Leaning on Friends and Networking16:35 | Learning Valuable Lessons & Mistakes20:32 | Brand Values & Principles23:59 | A Business Model Built by Chefs26:40 | Business Advice30:47 | Hospitality Industry Trends to Watch31:53 | Women with Incredible Work Ethic33:17 | Learn More About Vanessa Pham & Omsom This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media.https://www.heartcastmedia.com/
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