Jordan Wolfe sits down with Jeff Epstein, a serial software entrepreneur with deep experience in the affiliate and referral marketing worlds. From building poker affiliate networks in college to starting and exiting Ambassador, a B2B referral software company, Jeff shares his insights on affiliate and referral programs.🔗 Follow Jordan on X: https://x.com/jrwolfe👉Links to Jeff’s Work:- Connect on LinkedIn: https://www.linkedin.com/in/jeff-epstein-15a397239/- Follow Jeff on Twitter: https://twitter.com/jeff_epstein- Jeff’s current company: https://onboard.io/- Learn more about Ambassador: https://getambassador.com/👉 Key Influences & Resources Mentioned:- Jordan Wolfe: https://x.com/jrwolfe- Jensen Huang Interview: https://youtu.be/y6NfxiemvHg?si=55b4OtEUoEYaj2XJ- Packy McCormick on AI and distribution: https://youtu.be/qkPRRRiBqyY?si=9ZHVyTqVmXMx_1rMChapters:00:00 Introduction03:40 Building An Online Poker Affiliate Network09:42 Insights From The Poker Experience12:56 Birth Of Ambassador And Referral Software15:54 Referrals vs Affiliates21:54 Referral Strategies For Startups vs Corporates27:04 Biggest Mistakes Companies Make With Referral Programs28:35 Incentive Structures30:50 Cash vs Status vs Emotional Rewards34:20 The Evolution Of Referral Programs36:10 Software Saturation And Commoditization41:47 Navigating The Sale Of Ambassador43:19 Building OnBoard: Lessons From COVID45:55 Value Of Accelerator Programs48:03 Importance Of Early Customer Feedback51:01 Abundance vs Scarcity: Silicon Valley vs Europe55:35 Rapid Fire: Influences, Podcasts, And MoreSubscribe & Follow:📰 Join the substack - goingdirect.substack.com🎧 Listen on Spotify – https://spoti.fi/3SjDliK🎧 Listen on Apple Podcasts – https://apple_GoingDirect/3EOYsqa 📺 Subscribe to YouTube for more conversations on decentralizing the real economy.

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