Jordan sits down with Reiss Jones to explore how centralization and decentralization shape our economies, cultures, and daily lives. From the food supply chain to dating apps, they unpack how power in many areas of life is extremely concentrated and what it means for Gen Z’s trying to navigate today’s world.Topics include:What centralization really meansHow a handful of companies control most of the global food supplyWhy the “messy middle” of distribution blocks innovationThe role of high-pressure processing (HPP) in decentralizing food systemsHow Gen Z faces stacked odds in housing, education, and datingWhy entrepreneurship may be the only way forwardConserved norms of masculinity, femininity, and social expectationsHow Gen Z can take agency and build a different pathChapters:00:00 Introduction01:32 Defining Centralization07:22 Realities Of Gen Z vs Millennials09:36 10 Companies Control The Global Food Supply13:35 Consolidation Is Extremely Powerful17:20 America’s Broken Food System19:27 High-Pressure Processing (HPP) Explained23:55 Distributors Are The Gatekeepers Of Food In America27:11 Can Decentralization Compete with Scale?29:16 Technology Should Be The Enabler To Drive System Change31:06 Centralization In Online The Dating Market39:27 “Game on the Field” For Gen Z Today44:06 Cards Are Stacked Against Young Men47:47 Dark Feminism50:32 Gen Z’s Reality: Housing, Debt, and Dating Struggles55:37 Is Entrepreneurship Essential for Gen Z?57:31 ClosingFollow Jordan on X: https://x.com/jrwolfeStatistics and SourcesThe Food Supply: 10 Companies Own It All - https://www.good.is/this-infographic-shows-how-only-10-companies-own-all-the-worlds-food-brands#:~:text=So whether you're looking, you could hope to buy.Retail Spend in the U.S - https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/Education & Housing from 2000 to 2022 - https://www.livenowfox.com/news/how-hard-is-afford-home-today-vs-25-years-ago Resources Mentioned:Peter Thiel’s Critiques of Higher Education – https://thielfellowship.orgFreya India’s Girls Substack – https://freyaindia.substack.comDiary of the CEO - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=55c95868c9e044f0Dark feminism - https://www.theguardian.com/world/2024/dec/29/welcome-to-the-femosphere-the-latest-dark-toxic-corner-of-the-internet-for-womenSubscribe & Follow Going Direct 📰 Join the Substack – ⁠https://goingdirect.substack.com/subscribe🎧 Listen on Listen on Apple Podcasts – ⁠https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663⁠Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy – https://www.youtube.com/@goingdirect_/videos

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