Jordan Wolfe sits down with Eileen Galván, a content creator and creative lead behind the editing team at Going Direct. In this candid conversation, they explore the complex relationship between Gen Z and overconsumption, the paradox of being hyper-aware yet hyper-influenced, and what it means to build in public with authenticity.Eileen shares her perspective growing up in rural Mexico, navigating the pressures of social media, and the cultural differences between the U.S., Mexico, and Europe.🔗 Follow Eileen:TikTok : @eileengalvancaInstagram : @eileengalvancaMarketing agency: @eileen&coFollow Jordan on X: https://x.com/jrwolfeChapters:00:00 Introduction01:56 Meet Eileen – Creator & Entrepreneur04:07 The Overconsumption Dilemma of Gen-Z06:26 Social Media Influence on Consumption09:58 Cultural Differences in Consumption: US vs. Mexico11:33 Gen-Z and the Race Against Time12:18 The $20 Strawberry Phenomenon19:14 Complexity of Conscious Consumption20:55 Gen-Z Paradox: Overconsumption vs. Environmental Awareness25:08 Local vs. Global Consumption Patterns27:37 Cultural Insights: Mexico vs. US vs. Europe34:12 Consumption Similarities between Mexico and the US35:02 Work Culture: Mexicans vs Americans38:01 Future of Conscious Consumption41:55 Gen Z Craves Authenticity42:55 Where to find Eileen💡 Subscribe to explore how we can reconnect consumption with production and build a more decentralized real economy.📰 Join our newsletter: https://goingdirect.beehiiv.com👉 Subscribe to Spotify: https://spoti.fi/3SjDliK🎧 Subscribe to Apple Podcasts: https://apple_GoingDirect/3EOYsqa

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