Episode Synopsis ""What's the big idea?" Martin Reeves ITWed by Peter Day"

Martin Reeves is a corporate strategy specialist at BCG Boston Consulting Group, and director of the Group’s think tank the BCG Bruce Henderson Institute. He talks about applying ideas from biology to corporate thinking, and using artificial intelligence to explore the way companies really work. The Institute is pioneering ways of measuring the “vitality” of corporations, and predicting their potential..but it also uses the ideas of ancient Greek philosophers (and science fiction) to devise business strategy.

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