Listen "GFN Voices 2025 #12 | BRAZIL's EFFORT FOR SAFER NICOTINE | Alexandro Lucian on Translating Science in LATAM"
Episode Synopsis
Explore tobacco harm reduction at GFN through a candid interview with Brazilian consumer advocate Alexandro Lucian, who shares why this global event matters, the misinformation challenges in Brazil, and why education and accurate science are essential for safer nicotine choices. Learn how language barriers, anti‑vaping narratives, and limited local research shape public opinion—and how translating complex evidence into Portuguese helps counter myths.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.