Welcome to the Science Lab session hosted by Karin Jacobson from JTI Geneva. In this presentation, Anna Masser from Swedish Match discusses nicotine content and nicotine uptake in cigarettes and nicotine pouches, comparing their delivery methods, uptake rates, and how they are used both in clinical settings and real life.

The video covers:
- Differences between nicotine delivery in cigarettes vs. nicotine pouches
- Standardized clinical testing protocols for nicotine uptake
- Pharmacokinetic profiles and plasma nicotine concentration over time
- Real-world use comparison of nicotine pouches and cigarettes
- Insights into nicotine metabolism and cotinine levels
- Discussion on regulated nicotine limits and product risk profiles
- Audience Q&A addressing nicotine kinetics and product comparisons

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