In this episode of the Geno Stock Podcast, host Atul Raj speaks with Natalie Kaminski, CEO and co-founder of JetRockets, about her journey in the tech industry and the common pitfalls faced by non-technical founders when developing software products. Natalie shares insights on the importance of investing in quality development, the role of AI in creating prototypes, and the necessity of having a technical partner who challenges requirements rather than just agreeing to them. Through a case study, she illustrates the consequences of poor decision-making in tech development and emphasizes the need for a solid foundation in software engineering.Takeaways:Natalie Kaminski is the CEO and co-founder of JetRockets.She has over 16 years of experience in the IT industry.Non-technical founders often make financial decisions as the only metric.Hiring the cheapest option can lead to poor quality products.It's crucial to find a technical partner who questions requirements.AI can help create prototypes but does not replace engineers.Investing in quality development is essential for success.Many founders regret not listening to expert advice.The importance of security in software development cannot be overlooked.Iterating on prototypes can help refine ideas before full development.

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