In this conversation, Tim Bradley discusses the significance of video as a marketing tool, emphasizing its popularity among audiences and the various forms it can take. He highlights the importance of mastering on-camera presence for marketers and CEOs, suggesting that practicing these skills can greatly enhance their effectiveness in engaging with audiences.Takeaways:Video is a powerful medium for marketing.It is the preferred medium by audiences everywhere.Video content can vary in production value.Marketers should practice their on-camera skills.Understanding posture is crucial for effective communication.Joining podcasts can help develop on-camera presence.Crafting messages through video is essential.Video enhances audience connection and engagement.On-camera skills are vital for modern marketers.Practicing the craft of video can lead to better marketing outcomes.Connect with Tim:  / tim-bradley-pennant   https://www.pennant.video/

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