In this conversation, Johann Nogueira discusses the importance of value creation in business, particularly when engaging with larger players in the industry. He emphasizes the need for authenticity and relationship building, as well as the strategies to navigate challenges effectively. The discussion highlights that success is not just about taking from others but about adding value and building trust.Takeaways:-Try to go for the big fish right at the start.-Engaging big players requires a strategic approach.-Building relationships is key in business.-Authenticity matters in every interaction.-Navigating challenges is part of the journey.-Value creation is essential for success.-Networking opens doors to new opportunities.-Every interaction should be genuine.-Success is about building trust.-Adding value is crucial for engagement.

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