In this episode of the Genius Talk podcast, host Atul Raj interviews Yousef Benhamida, founder and CEO of HS Supplies, a rapidly growing nutrition brand. Yousuf shares insights into the strategies that fueled his company's growth, the importance of maintaining a strong foundation while scaling, and the lessons learned from early failures. He emphasizes the significance of mindset, the impact of athleticism on business, and the necessity of understanding customer needs. The conversation also touches on the importance of mentorship and seeking guidance from experienced individuals in the industry.Takeaways:-It's about spending money wisely and getting returns.-Rapid testing of marketing strategies is crucial.-Building a strong foundation is essential for growth.-Survival in business is like running a long marathon.-Learning from failures can save time and money.-The journey of building a brand often starts small.-Thinking big is necessary as time is limited.-Understanding customer needs is key to product success.-Mentorship can provide valuable insights and guidance.-The right mindset can significantly impact business outcomes.Connect with Yousef Benhamida:https://yousefbenhamida.com/ https://www.facebook.com/YousefBenhamida11 https://www.linkedin.com/in/yousefbenhamida/ https://www.instagram.com/yousefbenhamida/

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