In this conversation, Anna Covert emphasizes the importance of defining a brand's unique value and how AI will influence brand differentiation in the future. She discusses the necessity for brands to articulate their key values and leverageable points of difference to remain competitive, especially as AI begins to make recommendations based on these factors.Takeaways:-You cannot be everything to everyone.-Define what makes your brand different.-AI is going to make recommendations.-Be clear about your key values.-What makes your brand better, stronger?-If you're not clear, you won't be recommended.-Customer service is a key differentiator.-Leverageable points of difference matter.-Now is the time to define your brand.-AI will change how brands are perceived.Connect with Anna Covert:https://annacovert.com/ https://www.linkedin.com/in/anna-covert/https://thecovertcode.com/ https://covertcommunication.com/

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