In this episode of the Genius Talk Podcast, host Atul Raj speaks with Corey Quinn about the challenges agency founders face, particularly in escaping founder-led sales. Corey shares his experiences in building a successful sales system, the importance of specialization, and innovative strategies like gifting to enhance sales efforts. He also discusses lessons learned from his journey and offers insights into his book, 'Anyone Not Everyone', which outlines a five-step process for agency owners to scale their businesses effectively.Takeaways:Agency founders often struggle with escaping founder-led sales.Building a systematic sales process is crucial for growth.Gifting can significantly improve cold calling success rates.Specialization in a specific market can lead to higher profitability.Hiring the right people is essential for scaling an agency.Founders should focus on holding the vision of the business.Avoiding the generalist trap is key to operational efficiency.Understanding your market and its growth potential is vital.Leveraging tastemakers can enhance visibility in the industry.Corey Quinn's book offers practical steps for agency owners. LinkedIn:   / coreyquinn  Website: https://www.coreyquinn.comYoutube:    / @coreyquinninc   Corey Quinn's Book: https://www.anyonenoteveryone.com

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