Episode Synopsis "Content-Crazed Sports Fans Benefit from Tech - Whether They Know It Or Not!"

The buzz: “The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD…Nonsense. Enter long form content marketing. (Josh Steimle, forbes.com). Gone are the days of fans having to wait for the newspaper to read yesterday’s box scores. Technology has turned the sports world upside down on the field and behind the scenes. With the “second screen”, teams can engage fans during the game, but the challenge is to learn who the fans are, what motivates them, and how to provide the best experience possible. The experts speak. Taran Chadha, Momentum Worldwide: “The work that I’m proudest of is the work that I’m the most afraid of” (Steven Spielberg). Matt Belanger, Momentum Worldwide: “The biggest obstacle I ever faced was my own limited perception of myself” (RuPaul). Ryan Somers, SAP: “Write drunk edit sober” (Peter De Vries). Join us for Content-Crazed Sports Fans Benefit from Tech – Whether They Know It Or Not!

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