Futurecast is back with episode 18. Today we speak with Jo Whyte who is a Marketing Director that has worked with some of Australia’s most recognisable brands. Sérgio and Jo unpack the idea of Urban-Brand Utility, where urban design meets brand communications and public, private and community sectors collaborate. Can this concept be a catalyst for sustainable development and better futures? Futurecast is hosted by Sérgio Brodsky and Jazz Giuliani. Futurecast is a Marketing Mag podcast series, brought to you by Content Brains and presented by Marketing Mag.  Our executive producer is Sérgio Brodsky. Futurecast is produced by Jazz Giuliani, the Editor Content Brains and Marketing Mag. With original music and audio production by Sam Boon. Read a long-form article by Jo Whyte here: https://www.marketingmag.com.au/hubs-c/futurecast-urban-brand-utility-putting-the-citizen-at-the-centre/See omnystudio.com/listener for privacy information.

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