In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays.They discuss:How to keep the shopper with you as you manage dramatic changeThe importance of protecting the shopping experience during transformationHow not to become a victim of short-term profitability while investing in changeHow to keep your eye on the product and the experience it deliversThe importance of creating distinctive innovation – be it health care or carsThe role of digital and CRM in personalizing the experience – for cars or for care.How transforming cars and health care is not that differentSend us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

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