In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush-Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers. They discuss:How to create a unique beauty retail experience for Gen Z, by challenging the established orderWhy sustaining a clear shopper-led vision – and passion – is so critical to successThe importance of creating an experience that reflects the values and needs of younger shoppers (e.g., sustainability, mental health)The importance of the in-store beauty advisor and service for younger shoppersThe role of social media and ecommerce in building Blush-BarHow to adapt the product focus to different LatAm beauty culturesLearnings for Hispanic beauty shoppers in the US, andThe power of pink bunniesSend us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

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