Future Proof Mzansi

Future Proof Mzansi

Por: Kantar
As a marketer, do you want to understand how South Africans think, feel and act?  Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.*This podcast is produced by Laura Rapson Hosted on Acast. See acast.com/privacy for more information.
20 episodios disponibles

Latest episodes of the podcast Future Proof Mzansi

The Black Friday Playbook: Lessons in performance marketing 22/10/2025
How SA retailers are winning at rewards and innovation 09/09/2025
Culture, Creativity and the Business of Bold at Nando’s 12/08/2025
Africa Life: what’s driving consumer behaviour in five of Africa’s key markets? 08/07/2025
OOH that’s actually memorable! The case for creative advertising 10/06/2025
Marketing in eKasi 13/05/2025
Delighting customers while driving inclusive growth 08/04/2025
How can brands help consumers live more sustainably? 11/03/2025
How to make podcasting a valuable marketing tool 11/02/2025
Brand Inclusivity - where opportunities outweigh risks 29/10/2024
From Loyalty Programmes to Meaningful Value 15/10/2024
Good Things Guy shares advice for how to work with influencers 01/10/2024
AI-driven creative depends on the human touch 10/09/2024
Sustainability makes good business sense 27/08/2024
Gen Z marketing: timeless but timely 16/07/2024
Viral campaigns move at the speed of culture 02/07/2024
Advertising in the time of load shedding 18/06/2024
The adverts that made us 04/06/2024
There’s no one size fits all in advertising 21/05/2024
Is successful creative as easy as ABCD? 03/05/2024
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