In this episode of Future Proof Mzansi, hosts Natalie and Sena discuss how South Africans are finding creative ways to make their money go further, particularly in light of rising costs of living. They explore the concept of 'value hacking' where consumers seek to maximise value from brands through rewards programmes and strategic spending. They’re joined by Kelly Goldsworthy, Head of Live Better Rewards at Capitec and Renissa Gounden, Director at Kantar, to discuss how brands can adapt to changing consumer needs. The delve into the importance of data-driven decision-making, and the shift from traditional loyalty programmes to offering meaningful value through brand collaborations and ecosystems. The episode highlights innovative approaches by brands like Capitec and emphasises the need to remain relevant and responsive to consumer demands.Chapters06:29 - Understanding South African income dynamics07:45 - Creative spending adjustments11:04 - The toolbox of value hacking12:52 - Capitec's Role in Value Hacking15:25 - Trends in saving, spending and using loyalty cards18:35 - Choosing brand collaborations21:03 - Leveraging technology and gamification23:58 - The evolution from loyalty to rewards26:05 - Advice for brands on how to stay in a consumer’s repertoire28:25 - Surprising insights in the rewards space32:03 - Final thoughts and brand recommendations* This episode was produced Laura Rapson Hosted on Acast. See acast.com/privacy for more information.

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