In this episode of Future Proof Mzansi we discuss how South Africa’s supermarket sector is in the midst of a retail revolution. From online shopping and digital transformation, to rewards and big brand partnerships, the top retailers are moving fast to keep pace with the intentional, value-driven shopper. Stacy is joined by Stina van Rooyen, Director of Brand at Kantar, who brings the latest consumer insights, and Bridget Dore, Head of Smart Shopper and Customer Insights at Pick n Pay, to unpack how one of the country’s most iconic retailers is innovating across platforms, delighting customers, and helping to set the pace in a fiercely competitive space.This podcast is produced by Laura RapsonChapters:00:00 - Introducing our guests Bridget Dore and Stina van Rooyen03:35 - The rise of the intentional shopper and optimising digital platforms to respond to consumer needs05:45 - Savvy South Africans love rewards programmes, not loyalty programmes08:52 - Innovations to increase online shopping while continuing to drive in-store purchases12:30 - Digital transformation learnings and the importance of integrated omni channel experiences14:35 - Growing online spend amongst lower income customers and delighting all South Africans across income groups18:15 - Integrating AI to elevate the shopper experience20:10 - There’s no such thing as brand loyalty - focus on delivering value through price plus benefits22:15 - How different generations engage with rewards programmes25:55 - Stand out innovations in South African retail and beyond30:02 - Pick n Pay’s partnership with the Springboks32:05 - Burger Friday campaign with FNB33:45 - The future of rewards and innovation and the importance of making the most of your existing assets 36:35 - How South Africa is leading the way in the loyalty space Hosted on Acast. See acast.com/privacy for more information.

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